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Transforming the way African beauty clients & businesses access the unique services and products they require.

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Beauty content for Black Beauty & Wellness needs.
How to build a successful beauty business

HOW TO BUILD A SUCCESSFUL BEAUTY BUSINESS

Building a beauty business is no easy feat and requires a lot of intentionality, planning, consistency, learning and evolving. It also invloves being on top of the latest beauty trends. Here are some tips on how to build a successful beauty business; The first thing you should do after deciding on what product or service … read more

Essential Beauty Products

Essential Beauty Products You Need

Beauty products are a definite essentials for our day to day life, they range from simple things like the soaps or shower gels we use in the shower daily to even the tools we use during shower time like loafers or sponges. Here are our top 10 essential beauty products you definitely need.  SUNSCREEN: This … read more

Skincare routine

How to Build a Skincare Routine in 5 Easy Steps

We all want perfect skin but “perfect skin” does not happen overnight. Having the most expensive or best skincare products is only a part of the journey, applying and using these products in the right order and at the right time is an extremely important step. Every good skincare routine should follow this order; STEP … read more

how to price your beauty products

How to Price Your Beauty Products

Setting the right price for your beauty products is one of the most important decisions you will need to make in your business. No matter how passionate you are about your business or the value it provides to customers, you will need to make a profit if your business is to survive. Product pricing is … read more

How to Write Product Description for Beauty Products

A good product description can potentially influcence a customer to buy your products.Evidence from an ecommerce study conducted by Nielsen Norman Group shows that 20% of unsuccessful purchases are due to lack of product information. A product description is used to describe and explain the benefits of your product. In other words, it provides all … read more

Achieve amazing images for your beauty products, on a budget

The perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation.

Packaging for Beauty Products

“Do not judge a book by its cover” How often have you heard this phrase? While this could be applied when it comes to dealing with people, you cannot apply it to branding and packaging, especially for packaging for beauty products. People will judge your products by their cover and here is why!   Human … read more

How to start your own skincare brand in Nigeria

Want to start your own skincare brand in Nigeria but, not sure where or how to begin? In this article, we will take you through the exact steps to take to start your own skincare brand and business in Nigeria without loosing a lot of money or making ton of mistakes. STEP 1: GET INDUSTRY … read more

Selling Beauty Products on a Marketplace vs Your own Ecommerce Store

An online Marketplace is an ecommerce platform that connects buyers with sellers. The role of the marketplace owner is to bring together the right vendors and the right customers to drive sales. Vendors have a place to gain visibility and sell their products, and the marketplace owner earns a commission from each sale.  An Ecommerce … read more

beauty entrepreneur

Beauty Entrepreneur Highlight

On our first beauty entrepreneur highlight edition, we had a chat with Biobele Igonikon, a small beauty entrepreneur in Lagos.  Tell us a little bit about you, and how you started Anastasis Signatures?  I’m a makeup artist based in Lagos, Nigeria. I love makeup and I’m passionate about it. My love for it compelled me … read more