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Category: Beauty Business

Why Customers Aren’t Buying Your Beauty Products

Are you having trouble selling your beauty products? It can be discouraging when your brand isn’t resonating with customers. There are many factors that could be at play. In this blog, we’ll explore why customers aren’t buying your beauty products and what you can do to turn things around. From your packaging to understanding customers’ … read more

Why Your Beauty Product Needs an Online Presence

With the beauty industry becoming increasingly competitive, having an online presence is essential for any business selling beauty products. Having a website for your beauty products can help you stand out from the competition, increase visibility, and attract more customers. A website can be used to showcase your products and services, build relationships with customers, … read more

5 Toxic Ingredients NOT to Add to Hair Care Products

Hair care products are a huge part of your customers ‘ beauty routine necessities. They rely on hair care brands (and the chemicals they use) to make their hair look its best. Unfortunately, not all products are created equally and what you put in your hair care products can have an impact on your customers’ … read more

How to build a successful beauty business


Building a beauty business is no easy feat and requires a lot of intentionality, planning, consistency, learning and evolving. It also invloves being on top of the latest beauty trends. Here are some tips on how to build a successful beauty business; The first thing you should do after deciding on what product or service … read more

how to price your beauty products

How to Price Your Beauty Products

Setting the right price for your beauty products is one of the most important decisions you will need to make in your business. No matter how passionate you are about your business or the value it provides to customers, you will need to make a profit if your business is to survive. Product pricing is … read more

How to Write Product Description for Beauty Products

A good product description can potentially influcence a customer to buy your products.Evidence from an ecommerce study conducted by Nielsen Norman Group shows that 20% of unsuccessful purchases are due to lack of product information. A product description is used to describe and explain the benefits of your product. In other words, it provides all … read more

Achieve amazing images for your beauty products, on a budget

The perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation.

Packaging for Beauty Products

“Do not judge a book by its cover” How often have you heard this phrase? While this could be applied when it comes to dealing with people, you cannot apply it to branding and packaging, especially for packaging for beauty products. People will judge your products by their cover and here is why!   Human … read more

How to start your own skincare brand in Nigeria

Want to start your own skincare brand in Nigeria but, not sure where or how to begin? In this article, we will take you through the exact steps to take to start your own skincare brand and business in Nigeria without loosing a lot of money or making ton of mistakes. STEP 1: GET INDUSTRY … read more

Selling Beauty Products on a Marketplace vs Your own Ecommerce Store

An online Marketplace is an ecommerce platform that connects buyers with sellers. The role of the marketplace owner is to bring together the right vendors and the right customers to drive sales. Vendors have a place to gain visibility and sell their products, and the marketplace owner earns a commission from each sale.  An Ecommerce … read more