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Transforming the way African beauty clients & businesses access the unique services and products they require.

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An online Marketplace is an ecommerce platform that connects buyers with sellers. The role of the marketplace owner is to bring together the right vendors and the right customers to drive sales. Vendors have a place to gain visibility and sell their products, and the marketplace owner earns a commission from each sale. 

An Ecommerce Store, on the other hand, is a single Vendor selling their own products on their website. All marketing and website maintenance are managed by the person or company that owns the website and products.

Advantages of selling in a marketplace

Whether you have a business or you’re a private individual, an online Marketplace is a great way to boost sales.

  • You do not have to have your own website. Setting up and maintaining your own ecommerce website is a lot of work and can be expensive. By selling on a marketplace you save on that cost. 
  • You save on advertising. It is the responsibility of the marketplace owner to advertise and bring in the right customers. The better they do it, the better visibility sellers have and more money the marketplace owner makes. So it is in their interest to promote the marketplace to the right buying audience.
  • You reach a lot of people. It is true that there will be a lot of competition, but there will also be people interested in buying your products.
  • Enjoy both worlds. You can have your own ecommerce store which you can drive sales through, as well as sell on a marketplace. This is a strategy to grow sales. At the end of the day, making sales is the most important thing. 

Millions of sellers across the world have increased sales on some of the most successful marketplaces such as, Amazon, Alibaba, eBay, Etsy etc. Most of these sellers strictly sell on their chosen marketplace, while some of them also have their own Ecommerce Stores. Enjoying both worlds. 

Beauty Marketplace

When it comes to selling beauty and cosmetics products, taking advantage of all available sales channels is central to growing sales in an industry that is well saturated. Successful beauty brands sell through;

  • their own ecommerce store
  • their own physical store
  • big retailers such as supermarkets or departmental stores that stock their products 
  • through an online marketplace. 

Beauty and Cosmetics giants stay on top of their game by selling their products through the above channels. Some examples of beauty and cosmetic brands that sell on the Amazon Marketplace are ;

Sleek Makeup, Garnier, Neutrogena, L’Oreal, Nyx

Selling on GlamAfric Beauty Shop

GlamAfric Beauty Shop is an online beauty marketplace that connects buyers directly with beauty & cosmetics brands and resellers in Nigeria. 

  • Reach new customers and grow sales
  • Get an online store with tools to manage your sales and inventory
  • Have visibility of all customer orders in one place
  • Sell 24/7, accept online payment from customers 
  • Receive your funds with no hassle into your bank account