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“Do not judge a book by its cover” How often have you heard this phrase? While this could be applied when it comes to dealing with people, you cannot apply it to branding and packaging, especially for packaging for beauty products.

People will judge your products by their cover and here is why!  

Human beings consume with their eyes first. We are likely to order a cake from a store we found on Instagram simply because of the perfect cake images on their timeline.

This is mostly the same with beauty products, consumers tend to consider the quality of the packaging before considering the quality of it’s content. That’s because it’s like dating. Even Cinderella had to change into something pretty and sparkly to get noticed by the prince.  This does not mean that the quality of teh content should be sub par.

As a beauty brand, it is extremely important that you pay attention to the package you are going to distribute your products in, the importance of having good packaging can not be overemphasised. Product packaging tell the brands story, paint a picture in the mind of the customers and also what values the brand holds dear.

Importance of packaging for beauty and cosmetics products

For instance, given the current environmental factors, brands are now moving in the direction of eco-friendly packaging, playing their part in protecting the environment. What this does is tell current and potential customers that you care about issues that affect the world and not just about collecting their coins.  

Consider what people will see when they look at your product packaging, go for styles and designs that not just look good but also efficient and represent what you want your brand to stand for.

As a beauty brand, you cannot afford to be shabby about your packing, be creative with it and know that people will consider it for the packaging and stay for the quality of content.  

The Importance of Attractive Packaging for Cosmetic Brands

How packaging can be the rise or fall of a cosmetic brand’s success

start your skincare brand

GlamAfric Beauty Shop is an online beauty marketplace that connects buyers directly with beauty & cosmetics brands and resellers in Nigeria. 

  • Reach new customers and grow sales
  • Get an online store with tools to manage your sales and inventory
  • Have visibility of all customer orders in one place
  • Sell 24/7, accept online payment from customers 
  • Receive your funds with no hassle into your bank account

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