Where do you sell beauty products online?
With the explosion of the beauty and cosmetics industry, there are now more sellers of beauty products online. Social media platforms like Instagram and Facebook have made it possible for regular people to start selling a wide range of skincare, makeup, haircare & fragrance online. Simply by creating a business page on Facebook or on Instagram a seller can post images of the products that they are selling, along with product description and price.
The downside to listing products only on social media pages is that, as your timeline grows, visitors to your social media pages will only see new posts, to see older posts they would need to scroll down your page and the chances of that happening is very slim. You will have to repost items that haven’t sold out and delete products that have sold out. You can see how time consuming this is, especially when you sell a wide range of products. It is also very easy to loose track of customer enquiry on instagram DM as well as take and process orders.
What is E-Commerce?
E-Commerce is the buying and selling of goods and services over the internet.
What is an E-Commerce website?
An eCommerce platform is a web or software solution that allows a business owner to manage their online sales operation.
Set-up an instant e-commerce store on the GlamAfric Beauty Shop in minutes and start selling beauty, skincare, makeup and hair care products. Sell organic handmade skincare products or products from favourite big established beauty brands.
Why should you use an ecommerce website?
- If you want to expand your business from a physical store to an online audience, then you need to create an online store to reach more global customers who would not normally come to your physical shop.
- If you decide to sell online, it is cheaper to use an ecommerce platform like GlamAfric Beauty Shop, to set up a store than building a new website from scratch.
- For small business owners, selling beauty products like makeup, skincare, haircare and fragrance from an instagram business account at the beginning is all good and easy, but you should consider an ecommerce store for the following reasons;
- Customer service tool – ecommerce websites come with customer messaging features that help you keep track of customer enquiry. So instead of losing track of customer messages in your DM, you can easily find and reply to specific customers, reducing delay in response and improving your customers experience.
- Stock management – You will be able to list (and update) all your available products and set stock quantities. Customers can immediately see if a product is available or out of stock. Saving the customer having to ask you (via DM) if the product is still available.
- Secure Online payment – Customers can immediately add an available product to their cart and pay online 24/7. Would you not love to make a sale while you are sleeping?
- Order management – You receive customer orders without having to speak or exchange messages with them on Instagram or Facebook. You can see products ordered, payment confirmation and delivery address.
- Sales reporting & accounting – You can see how much sales your business has made within a period and can run and download reports in excel files.
- Support – No matter how hard you try to minimize them, technical issues will eventually occur at some point while operating an online store. Support from an eCommerce platform can help you troubleshoot these problems instantly and reduce downtime.
Where to sell beauty and cosmetics products online
If you want to sell beauty and cosmetics products online in Nigeria or in Ghana, where your customers can easily go to buy their favourite products, set-up an instant e-commerce store on the GlamAfric Beauty Shop in minutes and start selling beauty, skincare, makeup and hair care products. Sell organic handmade skincare products or products from favourite big established beauty brands.
