Category: Beauty Business

Building a beauty business is no easy feat and requires a lot of intentionality, planning, consistency, learning and evolving. It also invloves being on top of the latest beauty trends. Here are some tips on how to build a successful beauty business; The first thing you should do after deciding on what product or service … read more

Setting the right price for your beauty products is one of the most important decisions you will need to make in your business. No matter how passionate you are about your business or the value it provides to customers, you will need to make a profit if your business is to survive. Product pricing is … read more

A good product description can potentially influcence a customer to buy your products.Evidence from an ecommerce study conducted by Nielsen Norman Group shows that 20% of unsuccessful purchases are due to lack of product information. A product description is used to describe and explain the benefits of your product. In other words, it provides all … read more

“Do not judge a book by its cover” How often have you heard this phrase? While this could be applied when it comes to dealing with people, you cannot apply it to branding and packaging, especially for packaging for beauty products. People will judge your products by their cover and here is why!   Human … read more

Want to start your own skincare brand in Nigeria but, not sure where or how to begin? In this article, we will take you through the exact steps to take to start your own skincare brand and business in Nigeria without loosing a lot of money or making ton of mistakes. STEP 1: GET INDUSTRY … read more

An online Marketplace is an ecommerce platform that connects buyers with sellers. The role of the marketplace owner is to bring together the right vendors and the right customers to drive sales. Vendors have a place to gain visibility and sell their products, and the marketplace owner earns a commission from each sale.  An Ecommerce … read more

On our first beauty entrepreneur highlight edition, we had a chat with Biobele Igonikon, a small beauty entrepreneur in Lagos.  Tell us a little bit about you, and how you started Anastasis Signatures?  I’m a makeup artist based in Lagos, Nigeria. I love makeup and I’m passionate about it. My love for it compelled me … read more

Where do you sell beauty products online? With the explosion of the beauty and cosmetics industry, there are now more sellers of beauty products online. Social media platforms like Instagram and Facebook have made it possible for regular people to start selling a wide range of skincare, makeup, haircare & fragrance online. Simply by creating … read more